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Is royalty-free ambient music really worth it?
Viewers, listeners, and random passers-by are getting more and more demanding. They don’t just want to see or hear something interesting. They want to be taken into a completely realized environment or world. Not only is the message important, but the ambient music used can be a dealbreaker for people without them even realizing it. Setting the mood with the right sounds and files can create an environment where people will want to stay tuned in for hours on end!
Don’t forget these important pearls of wisdom…
The entire point of ambient music is to set the mood in a subtle and nearly unconscious way. Don’t make your score the star of the show. It’s best when it’s just barely there, making people feel however you want them to feel. It should never be the star. When that happens, your content is going to suffer.