Best practices for using corporate music
To create the most effective possible videos, here are some tips for how to successfully use royalty-free music.
- Consider the context. The exact music you choose to use in any given video will be impacted by a number of factors, including the purpose of the video, the platform you’re posting it on, the intended audience, and the video’s takeaway.
- Adjust your levels. If you have dialogue or voiceover in your video, it’s important not to make your music too loud so as to interfere with the viewer’s ability to understand what is being said. If your video’s only audio track is the music, you can make it a bit louder.
- Think about your brand. All the content you create and post reflects on and builds your brand, so make sure the music you choose supports your brand identity. In fact, you can even use music to strengthen your brand by choosing one or two signature songs.